Eyemiru Tarot
"Đầu năm chọn tụ, nghe Eyemiru gửi thông điệp vũ trụ"
In the hustle and bustle of life leading up to Tet, individuals find themselves entangled in questions about love, finances, and career choices. Traditional eye drop ads may not register on their radar as they navigate the intricacies of these personal journeys.
Our innovative solution: bring to life a tarot deck by Eyemiru!
- Copy & content: Thơ Phạm, Mỹ Quỳnh
- Art: Khánh Trúc, Hương Phan
- Video editor: Minh Kiên
My SOW:
- Propose concept, keymess & key access
- Execution key access & supervise the content execution
Recap video
The microsite
A microsite was developed to enable users to select Eyemiru-themed tarot cards, each revealing a message about health, love, and financial aspects, intertwined with eye-care tips. The key message, “Đầu năm chọn tụ, nghe Eyemiru gửi thông điệp vũ trụ” tapped into the prevalent curiosity about tarot readings, offering users insights into all aspects of their lives for the upcoming year.
The Contest
We also launched a contest that encouraged participants to share their tarot messages and invite their friends to "choose a tarot deck" as well. The more friends a user invited to the microsite, the more opportunities they had to receive gifts, and the more traffic to the microsite increased.
Sunshine Eyecare
Getting ready for the Lunar New Year is a topic of great interest, especially for those who wear glasses! There's a significant demand for laser eye surgery at the end of the year, allowing people to enjoy the festivities without the hassle of glasses. The challenge posed by Sunshine Eyecare was how to attract the attention of their target customers to their laser eye surgery promotion and encourage them to choose this clinic through digital channels. Here's how we captured viewers' attention with an engaging landing page, featuring compelling messaging and reliable eye care content.
- Content: Tho Pham
- Art: Khánh Trúc
My SOW:
- Proposing wireframe & content execution