YOUNET TRENDVERTISING
With a focus on Creative Science, YouNet Digital has relaunched itself in the market with the Trendslator Calendar. This creative language-driven collection showcases 12 trends set to have a significant impact on the digital market, based on data analysis from the SocialHeat tool. These are the copies that I and my colleagues have crafted for this Calendar.
- Creative Director: Ngọc Nguyễn
- Copywriter: Trâm Nguyễn, Thơ Phạm, Tiểu Vy
PR article: https://bit.ly/3ZB5y7o
GRABCAR
DRINK DON'T DRIVE
My Role
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Copywriting
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Visual Angle Development
Challenge
Year-end means more parties, more drinks, and more reasons to think twice before getting behind the wheel. Grab wanted to encourage responsible drinking while keeping GrabCar top-of-mind as the go-to ride home after a night out.
The Idea
Instead of giving people another conventional safety reminder, we turned the familiar banter of a drinking night into witty, highly shareable hijack banners.
The copy had to go beyond simple rhyming. Each line needed to capture a recognizable drinking insight, land a clever wordplay, and naturally lead back to GrabCar. To make the messages more social, I also proposed humorous poses and scenarios that visually acted out each line, from pretending to be sick after drinking to dramatically holding up a sign in the middle of the night.
I wrote around 30 copy options, from which the client selected 5 final lines. One additional line was developed by the client.
