EVERON
"Chạm Đến Điều Tuyệt Diệu - Touch The Wonder" Campaign
The 2023 collection from Everon is called "Connection - Sự Kết Nối," inspired by the cherished connections in human life, especially in the post-lockdown context of the pandemic when we had to deal with a significant "loss of connection" – with nature, with others, and with ourselves.
Given the abstract nature of this concept, our primary communication objective is to clarify the message while effectively conveying the collection's elegant, pure, and romantic spirit through iTVC, OOH, and other media channels. Here's how we approached the brief with the concept 'Touch the Wonder - Chạm đến điều tuyệt diệu".
"Touch The Wonder" - TVC
From the beginning words: “There are touches that bring the wonders”, this film takes the audience through every moment where the girls connect with the wonderful things around them: nature, themselves, and others, all thanks to the touch at Everon's products. The film depicts moments of diverse women, from a single girl to the married woman, to show that whoever you are, Everon can bring you the best things in life.
Throughout the journey, Everon always appears, leads the characters & audiences through every emotion, and helps them connect with the most wonderful aspects of the world through every touch of the product.
- Copywriter: Thơ Phạm
- Art Director: Trúc Võ
- Director: Nam Duong Vu
- My SOW:
+ propose concept, key mess
+ script writing
+ shooting supervisor
"Touch The Wonder" - KV, OOH
Describe your image
- Copywriter: Thơ Phạm
- Art Director: Trúc Võ
- Photographer: Mạnh Bi
- DI: Bao Vo
"Touch The Wonder" - Creative Album Series
In addition to the main TVC, we've created a series of creative albums for Everon's fanpage content. Centered around the message "Touch the wonder," this series of albums explores the extraordinary "touch moments" in everyday life, showcasing the remarkable features of Everon products as they accompany us through these moments.
- Copywriter: Thơ Phạm, Thanh Nguyễn
- Art Director: Trúc Võ